How to Make the Most of Your Direct Mail Campaign: 3 Tips for Direct Mail & Planning

Direct Mail is a fabulous way to market a company. It’s a great form of advertising which allows you to direct your message straight to your target market. Direct Mail campaigns emphasize the focus on the customer, the data, and the accountability. 

Here are three easy tips on how to make the most of your direct mail campaign, ensuring success and more business for your company:

1. Pre and Post Mail Campaign Planning

The staff at RMI want your direct mailer to be a success.  Our mail goal is to really, truly, partner with your business to watch your company grow, expand, and succeed.  To make your mailer a success, we need to sit down with you and plan it out; down to every specific detail. Points such as, who your target market is, should you do more mailers and less pieces, or less mailers and more pieces, creation of your data list,  determining what goals you wish to achieve from this mailer… Discussion of these fundamental elements will enable your success rate of the mailer to increase.  Upon completion of your first mailer, you need to post-plan.. for example, how successful was your first mailer? What can we add or change? How many more mailings would be beneficial? Are we getting our main message across?

2. Designing Your Piece

The design of your piece is integral. People will not look at a boring, wordy piece.. rather their attention will be caught when they see an eye-catching unique piece, with main points or tempting phrases that rattle their curiosity, and of course, a ridiculously great offer(s).  The design of your piece is imperative to a successful direct mail campaign.  It’s better to spend more money designing your piece professionally, rather than wasting money on a piece that won't catch the attention of your target market. 

3. Create an Offer that Can’t be Refused

When doing a direct mailer, your offer is the most important part. After you’ve established who your targeting the piece to, you need to find a way to unite the two pieces of information into an unforgettable offer that will lure and seduce your prospect into accepting this incredible deal. The creation of the segments of your piece all point to your offer – when your target market sees the offer, make sure it looks like it’s too good to be true, and actually make it too good to be true. The worst thing about an amazing offer is the fine print that limits and confines you to unattainable terms and conditions.

Direct Mail Campaigns have great success rates – but they need to be done properly.  Taking the time, persistence, and dedication into growing your business through direct mail always pays off with the right planning, design and segment creation!

Posted on August 14, 2014 .

Print's Not Dead. It's Just Smarter.

So many thoughts and discussions have gone into the idea of print being dead.  With the growing expansion of Social Media, Smart Devices, email, etc. many believe than the world of printing is dead, or at least on it’s way to the pearly white gates. So is print dead? It’s far from it! In fact, print has only begun to grow and expand alongside the rise of new technology.

Direct Mail continues to grow with a 45% share of total local retail advertising. According to a survey done by Pitney Bowes, 73% of businesses say that their marketing strategy consists of a COMBINATION of both print and digital technology.

Email blasts are a thing of the past – they are now being shut down since there are so many junk blasts being handed out. In fact, you’ll have to register to receive any email blasts from now on.  This means that the main source for receiving incredible offers, coupons, and promoting your business goes back to the PRINTED mailer.

Social Media has partnered with print in a variety of ways. When you see printed promotional material, it would be Imprudent not to have your social media icons on the piece, directing your target market to your online presence. Print media helps you draw the attention to your social media sites, and social media profiles are used to strengthen your print campaign. When adding customer testimonials, comments, and icons from your social media profiles to your printing campaigns, not only does it unite the two forces together, but it enables your promotions to be ‘that much more’ effective.

 Since companies have begun to strengthen and compete with their online presence, print has been used less, which is now making it more current and it stands out much more than it once did. Opening emails now a days is boring – where as opening  promotional material directly sent to you is exciting! The innovation and continued evolvement of the design of print is making it even more appealing. People love to open unique and eye-catching material.. whereas opening email after email each day is redundant and dull.

We have also evolved to printing on more than just ‘paper’ products! You can print on clothing, materials, glass, pens, mugs, vehicles… you name it!

Interactive printing has taken the advancement of print to the next level.  Although still new, RMI has adopted this innovative technology. Instead of staying in the past, RMI has chosen to evolve with the current times, and with the help of Apps and Smart Devices, we are able to make your print come to LIFE.

 So.. is print dead..? Never! Will print continue to evolve…? Forever.

 

 

Posted on June 25, 2014 .

Welcome to the NEW Responsive Mailing Inc.

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We've been hard at work preparing our new site, and we're excited to finally unveil it.

Our goal was to redesign our existing site in a way that showcases our growing brand image and ties into the look of some other RMI materials we've recently produced. We also wanted to streamline the navigation and user experience of the site as a whole to make information easier to access while prominently featuring our growing list of services.

We want to convey that RMI is more than just mail services. We're a one-stop business solutions provider, which is something unique in our market space.

Contact Us today to find out how we can help your business reach its full potential.

Posted on June 18, 2014 .