Unique Direct Mail Postcard Campaign Exceeds Revenue Targets & Builds Brand Awareness

The Client

High-end furniture store in Barrie, Ontario

 

The Situation

Following the move to a new location, the client had created sales promotions for both existing and new customers and was looking for:

  • the best way to communicate these offers to each target market

  • a refresh of their branding

 

What We Recommended

Addressed Canada Post Admail for past clients; unaddressed Canada Post Admail to targeted high-income neighborhoods

 

Results

Past Customers campaign - Exceeded revenue targets; prompted unplanned vists by customers; positive customer feedback on store's "new look" and new branding; positive client feedback on design of the mailers

New Customers - Exceeded targets; prompted client to order third direct mail campaign

 

Why It Worked

  • Eye catching, folded postcard format

  • Artwork custom - designed for each target audience

  • Tear-Off promotion to highlight a special offer, generate urgency and make it quick and easy to measure response

 

Added Value

Free design of the clients business cards. We were subsequently invited to handle printing, as well. We printed the cards on a unique stock that impressed the store's staff and customers, but there was no increase in the price paid by the client for business card printing.