the client

Non-Profit Organization in their local Community

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After Covid-19 hit, in-person events were unable to happen causing less community involvement, decrease in raised funds, and a drop in awareness of the mission.

the situation

Feeling in need now more than ever, this client sought to find a creative solution to reach out to people in a real way.

With digital fatigue on the rise, they looked to do something more personal.

results

By utilizing Direct Mail, this client was able to create a letter package that was sent to those in their city that included certain information about their organization, what they were offering to the community, and an ask for donations so that they can continue their good work in the coming years.

By pairing physical Direct Mail Marketing with an online presence, the results were double what was anticipated, with community involvement increasing along with funds raised. After seeing these results, the client has decided to proceed with Direct Mail moving forward throughout the year through various campaigns.

why this worked

Direct Mail offers a personal, sensory experience that triggers consumers emotions and actions while maximizing attention and recall. Studies show it held participant attention for 118% longer and stimulated 29% higher brand recall than digital advertising.

Source: “A Bias for Action: The Neuroscience Behind the Response-Driving Power of Direct Mail” Canada Post, February 2015.